FSHD
Art-direction, Idea, PR
PR-stunt voor stichting FSHD
Intro
The Dutch FSHD foundation asked us to raise awareness for the relatively unknown muscular dystrophy FSHD. A Disease that often first affects the facial muscles which makes it hard for FSHD patients to express their emotions due to a lack of facial expression abilities.
The Question
How do you raise awareness and donations for the fairly unknown muscular dystrophy FSHD?
Insight
Although FSHD patients aren’t physically able to laugh (patients literally lose their facial expressions), it doesn’t mean they’ve lost their sense of humor.
