Potverdorie!
Art-direction, Branding, Idea, Package Design
Product label’s made out of wasted fruit
Idea
Potverdorie! is a company that collects wasted fruit and vegetables from supermarkets and turns them into delicious jams and chutneys.
This way they want to put an end to fruit and vegetable wastage.
We loved their story and wanted to communicate their story through the design of their product labels.
That’s why we literally created their product labels from wasted fruits and vegetables that even Potverdorie couldn’t use anymore.
This to even further minimize wastage.
Three flavors
We created a fruit leather product label for every jam and chutney flavor,
using the same ingredients found inside the jar i.e. the Mango Kiwi Chutney label was made from mango and kiwi.
