Gillette
Activation, Concept idea
How do you help women convince their partners to shave off their beards?
Idea
The beard and the mustache are popular these days.
Awesome for boys with beards but not so awesome for their girlfriends who don’t like the scratchy feeling when they go for a good kiss.
The girlfriends already tried everything to make their boys shave those damn beards, but they just wouldn’t listen.
So, time for a different approach!