T-mobile
Activation, Brand awareness
How can you effectively communicate to the target audience that they can try T-Mobile with no strings attached?
Intro
T-Mobile’s new network is impressive, but you need to experience it for yourself. That’s why you can now test 4G with T-Mobile for a month, commitment-free. This way, you can experience the power of the network without being tied down for an extended period.
Insight
Trying something is much easier when you know there are no strings attached. However, typically, you have to become a customer before you can test a provider’s network. This is frustrating because it means you’re tied into a commitment.
Idea
We’re going to creatively leverage the significant advantage of testing T-Mobile’s network by applying it to other scenarios where you would typically be tied down for a long time, but now you can test them commitment-free to see if they suit you.
We asked people online what they would like to try without any strings attached, and the responses poured in. We surprised those with the most unique, quirky, and challenging ideas, which formed the foundation of our campaign.