Bloodtype
Bandage
Activation, Awareness, Concept idea
How do you convince people to become blood donors if they don’t even know their blood type?
Problem
The Dutch blood bank is in need for blood donors.
Especially for people with blood type O-negative, because this blood can be transfused to anyone witch makes it super blood.
But there’s another problem; 60% of the Dutch people don’t even know their own blood type.
So how are we going to find those super blood donors?




